Developed reports and proposals auditing Hyphn’s existing social media strategy

Performed A/B Testing strategies to tailor best social media practices for the highest engagement

Created engaging content using the Adobe Creative Suite for the organization's social media accounts (Instagram, Facebook, LinkedIn) and for internal presentations

Relaunched Meta Platforms with a reach totaling 1,449 over the course of 75 days

Redefined LinkedIn strategy to include increased employee advocacy, paid post promotion, and UGC for a total of 47,149 impressions over 75 days

Designed a social media guide detailing how to’s and best practices for going forward.

Performed competitive analysis of past proposals to strategically position future proposals for success

Assisted in collection of updated marketing boilerplate data

Wrote a thought leadership blog piece on Generation Z in the Workplace and case studies that are published on the Hyphn website

Created content for the organization’s social channels (Instagram, LinkedIn) using Canva focused on sustainability, education, and program promotion

Used Hootsuite to schedule content in advance

Monitored engagement for all posts and developing new strategies for social media management

Photographed and promoted the organization’s annual Youth Climate Action Summit

Wrote a blog post recapping the success of the Youth Climate Action Summit

Assisted in event planning, bringing a marketing perspective to group planning meetings and setup

Created content (using Canva) for Starbucks, TGI Fridays, Hard Rock Cafe, and Irish local brands using Canva and took photos of products that are now featured on the social media of the brands

Created email newsletter copy, and influencer briefs, and brainstormed Google Ads keywords and graphics for an upcoming Starbucks Delivers campaign.

Planned and executed a month-long marketing campaign for Hard Rock Cafe Dublin in which followers participated in an Instagram Scavenger Hunt, taking pictures at notable rock and roll sites around the city of Dublin.